Tag Archives: back-links

The Importance of Anchor Text in Backlinks

Anchor Text What is the importance of naming backlinks? Why pay attention to anchor text? Because an awesome linking strategy and your backlinks are…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Google now discounts all reciprocal links

Reciprocal links are a large part of a lot of inbound linking strategies. However, Google will now discount reciprocal linking. Reciprocal links and linking is more…
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