Multimedia Horizon is Louisville SEO Company. We Practice Organic Search, On-Page SEO, Link Building, Google Panda, Google Penguin & Any Intrusive Interstitial Penalty.
Search Engine Optimization aka (SEO)
Multimedia Horizon is a Louisville SEO Company focusing on search engine marketing that targets a local search. Search Engine Optimization is known as organic because it is earned rather than paid. SEO is fundamental to long term page ranking. Search engines have had to change way they search the internet to ensure quality content. We keep up with SEO leaders like Moz, WordStream and Yoast. According to Moz there are five main aggregators of location data that send information to U.S. local search engines: Infogroup, Neustar Localeze, Acxiom, Factual and Foursquare. There is a great tool called Moz Local that helps get the ball rolling. Click here to learn more about Moz Local, see what the Wizard of Moz says about your SEO.
What is considered a high quality website?
Google, Yahoo and Bing are now looking for what they consider to be a high-quality site. Here's a list of several factors Google considers to be high quality, click the link below for the complete list.
Is the information trustworthy?
Is the article professionally written, covering the topic?
Is there duplicate content with slightly different keyword variations?
Would you enter your credit card into the website?
The goal to a winning google search is to improve and maintain the visibility of your website and overall web presence. Creating quality content will naturally attract traffic.
Your web content should be easy for search engines to read or crawl. Implementing Google's content analysis with white hat solutions that boost your page rank.
Link building is essential to a successful SEO strategy. Your internal link profile and structure should weave in keywords and keyword phrases listed within search engines.
Was your website built for before 2011? If it was then you need to update it. There's a good chance your website is not mobile-friendly if it was built before 2011. Google Panda was released in February 2011 and aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. Click here to find out more about Google Panda. Panda also takes aim at websites that are full of too much advertising and navigation that is hard to follow.
Was your website built before 2012? Google Penguin was released in April 2012 to combat "Black Hat" link building. There have been many updates since first released into Google. Google Penguin is great news for SEO practitioners and web designers that want to make a website the "correct way." Penguin battles spam links and monitors the quality of links leading to a website. Click here to find out more about Google penguin.
There are a lot of SEO Tools of the trade available today. Here are a couple of tools that are considered reliable and trustworthy in the industry.
Screaming Frog – Is a downloadable program that needs to be installed on your desktop. The Screaming Frog spiders your website’s links and images. It also spiders your (CSS) Cascading Style Sheets. Screaming Frog has the ability to export data and is an excellent tool for SEO data analyzation. There is a free version and a paid version.
SEM Rush – Is a SEO analysis and research software. It researches keywords and does a competitor keyword research analysis. SEM Rush also has keyword positioning and backlink analysis capability. It is considered one of the more reliable SEO software programs available today.